What does a Google Ads waste check actually include?
Done well, a Google Ads waste check means someone reviews your account for junk spend and wasted clicks: irrelevant search terms, obvious dead spend lanes, and other clear waste patterns you agree matter. Then they bring back plain-language findings and recommendations you can approve, without taking over your budget or promising a ROAS number. Many search results instead sell DIY Search Terms tutorials, software audit tools you connect yourself, or full Google Ads management agencies that change bids and campaigns for you. AutoTasks (Operator Desk) packages “Google Ads checked for waste” as a recurring ops task inside a flat retainer: $399 per month for 6 credits plus a $200 one-time setup that can wire CRM, ads, and email once; Josh runs the work with AI; every task is human-reviewed; you get a short scoreboard of what got done, credits left, and what’s next; and you still own ad spend and final sends.